I call this the Emersonmade look. No other girl could possibly make country touches like gingham and flower pins, photographed on her actual farm no less, look so cool. You can’t deny that her style vision has been influential in the blog world. People are completely smitten, for good reason, with the simple, no fuss designs. Sometimes you just need a good skirt with no bells and whistles to wear to work or a bridal shower or whatever.
I imagine, but I can’t say for sure, that she started designing clothes because there is an unmet need in the marketplace. That is simple, high-quality, well-designed clothes that still feel stylish and not boring. And a clothing line with enough restraint not to throw ruffles, stripes, and rhinestones all at one piece, but to let a piece stand alone on its good structure. I don’t know how many times I have walked into a store and can’t find anything I like because the embellishment is just too much, or the color is too weird, or it the material is just too flimsy.
Do you ever have a vision in your head of exactly what you want, but you can’t find it in stores? That happens to me a lot. I think I have made a pretty good case for saving some of the money I tend to spend on “cheap” clothes, and invest in a sewing machine. Who’s with me?
C/O Jack Wills button down; H&M flower pin; Gap skirt (on major clearance); Vintage, thrifted Ann Taylor loafers, Ray Ban Wayfarers